Responsible communication was one of the major trends at C!Print 2020, driven by both increasingly demanding consumers and increasingly committed brands (CSR). It is all the more necessary as companies now have all the means to implement it.
Taking care of your advertising message
Corporate social responsibility is a “concept in which companies integrate social, environmental and economic concerns into their activities. More and more brands are committing themselves to the environment, but beware of greenwashing, the tendency to convey an eco-friendly message when the company does not respect these values. To regain their trust, it is therefore essential to take care of your advertising message, particularly in terms of responsible communication. Be simple, transparent, and coordinate your actions with your slogan.
An eco-designed logo
An eco-designed logo is a logo that has been designed to limit its ecological impact. In concrete terms, this means that it is thinner so that less ink can be used in the printing process. This is why some brands have swapped their bold logo for a lighter version
Optimise the design of your communication materials
All printed marketing documents can be produced on recycled or PEFC-certified paper (which contribute to sustainable forest management): professions, ballots, posters, business cards, flyers, etc. For signage products, you can also opt for plant-based materials such as our reindeer lichen or wood moss letters and logos. They allow you to convey a green and positive image at first sight.
Recycle your communication
To communicate responsibly, it is possible to recycle communication media (signage, etc.). This is for example what the Festival d’art lyrique d’Aix en Provence has committed to do. By distributing reusable products, you will encourage your consumers to recycle your communication materials themselves. This is particularly true of the tote bag or the cloth shopping bag sold in supermarkets. Not only does this reduce the amount of plastic waste, but it also makes your customers ambassadors for your brand.